Why you need a dynamic Digital Twin of an Organization – Using the virtual to create and control the physical
“A digital twin of an organization (DTO) is a dynamic software model of any organization that relies on operational and/or other data to understand how an organization operationalizes its business model, connects with its current state, responds to changes, deploys resources and delivers exceptional customer value.” (Marc Kerremans, Market Guide for Digital Twin of an Organization Technologies).”
Ortelius is one of the world’s first movers in dynamic DTO management, with deep and broad experience from guiding leading multinationals to a more digitized business and operational development process. We pair the power of a centralized dynamic DTO with decentralized expert input and co-operation. By capturing a 360-degree view of an entire enterprise, we digitally represent people, processes, information and assets as they exist in the physical world.
Fully interacting with both systems and people, our platform captures your collective intelligence in real time, and places that information in precisely the right place in an information ecosystem. The same piece of information is then reused by others in different contexts – with full contextual translation – allowing for all stakeholders to simultaneously update their physical reality.
When, for instance, a product feature is altered, the change is immediately captured digitally and utilized by stakeholders across all locations, from sales to shipping, after-market services, finance, etc. [You can even go beyond your own organization and connect to your extended value network, partners, suppliers and customers to receive the same intel.]
We go beyond traditional DTO fields of application like IoT, hypothesis building and testing. We offer DTO integrated Strategy Lifecycle Management Solutions and a full-scale Corporate Development Management System to help you Ideate, Optimize, Transform and Govern your reality.
Your collective intelligence is no longer just in real time, in context and in the hands of the right stakeholders – it can now also be strategically aligned. With inorigo® your Digital Twin helps you decide your ideal direction. Continuously evolving on that path, while aligning everyone with it, you are pulled efficiently towards your ideal future state.
According to Gartner, the world’s leading research and advisory company, Digital Twins are in the Top 10 of strategic technology trends in 2019. Learn from Marc Kerremans, senior research director at Gartner, US, what a Digital Twin of an Organization (DTO) is, why you need one, and how Garner rates our DTO.
“Gartner recommends Ortelius”
1. What is a DTO?
DTO stands for Digital Twin of an Organization and is a new kind of technology. It allows you to digitally create and visualize the entire business in whole or part, covering the relations and dependencies between people, processes, products & services, customers, competitors and suppliers as they exist in the physical world.
The DTO will also be the reference model to harmonize information according to the business architecture and to obtain a high quality of your information.
2. Why do I need a DTO?
The DTO will support you to discover new solutions to challenges and uncover novel opportunities, which you can test first to avoid costly mistakes. In this way, you can be more precise when transforming your business into a more competitive and valued entity.
In addition, the DTO codifies and connects knowledge from your staff and your systems. This means you fully leverage and expand upon the knowledge existing within your organization, and you bridge potential silos in your organization.
3. Which type of company can build a DTO?
Any company can utilize a DTO but the more complex context (e.g. new markets expansion, disruptive technology-assaults, expansive product portfolios, complex organization structure) the more benefits can be gained from a DTO.
The DTO enables organizations to manage and control their complexity, efficiently and effectively.
4. Who within the organization benefits most from a DTO?
Anyone who has an (indirect) stake in shareholder value, competitiveness, business transformation or needs to solve a complex business challenge will benefit from the capabilities of a DTO. But also, to those searching, on a daily basis, for information on people, processes, products & services, customers and suppliers the DTO provides insights.
In addition, the DTO acts as the glue between business and IT when it comes to transparency, data quality and prioritizing large projects.
5. How do I get started?
There are two entry points for building your DTO.
You can start small by focusing on one specific problem and then reuse and build upon that solution architecture (= knowledge block in the DTO). In this way, you slowly but steadily increase your capability to manage your complexity, so creating more connected knowledge blocks.
Or you decide to establish a corporate capability across your business and set up a system to support continuous business transformation. In this case, we recommend you appoint responsibility, accountability and dedicate a budget for a 2-3 years enlightening journey of improving as a whole.
A DTO project is usually initiated by an innovative and tech-savvy leader, who wants to be the best at orchestrating business transformation and controlling risk.
6. Is this an IT project?
It is not an IT project to start with, but IT can get involved if the capability you are trying to visualize in the DTO must be fulfilled partly by an IT solution and/or requires importing or exporting of data.
Important to mention – it is a business-driven initiative and is not relying on programming skills to run or evolve once delivered.
7. Is the DTO a tool or a platform?
The DTO is a new technology, which exist of a digital platform called inorigo® and a set of (navigation) tools or applications.
8. How long does it take to set up a DTO?
Ortelius works in three-months project cycles. You can get the basic dimensions in place and establish a governance way of working within 6-9 months, – depending on the urgency and the commitment from the management team.
9. How much effort does it require from my organization?
There need to be commitment and ownership on an executive level, and a team should be appointed to drive the initiative.
There is an emphasis on “front-end loading” – in other words, a bit more attention and dedication in the beginning to properly capture, harmonize and safely retain the organization’s diverse knowledge, retained in the minds of your staff and different systems.
Building a DTO is all about capturing the organization’s diverse knowledge and keeping it in a safe environment for future use. Different people will have to be involved in different projects depending on the scope and desired outcome. However, this is a one-time effort and investment, since the moment you created a knowledge block in the DTO, it can be reused for future solutions.
10. Does the DTO support continuous business transformation?
Yes. Building a DTO, combined with our seasoned business language syntax and methodology, enables a full capability for continuous business transformation.
Consequently, the organization preserves and makes its knowledge shareable. This facilitates rapid learning, prototyping and decision-making to increase accuracy and reduce risk. The ability to align goals while remaining agile in the context of change, whether planned or imposed, is game changing. Read more here.
The Digital Twin of an Organization is alive!
Learn from multiple industry-experts why connecting the thinking of the human mind and the intelligence in your digital systems is no longer a pie in the sky but a reality.