Using the virtual to evolve the physical
DTO stands for Digital Twin of an Organization. It helps innovative and tech-savvy leaders to prioritize, guide, plan, monitor, analyze and scale their complex businesses.
A digital twin of an organization (DTO) is a dynamic software model of any organization that relies on operational and/or other data to understand how an organization operationalizes its business model, connects with its current state, responds to changes, deploys resources and delivers exceptional customer value.
– Gartner, Market Guide for Digital Twin of an Organization Technologies, 2020
Gartner recommends leaders to embrace the disruptive potential of a DTO, as one of their key research findings illustrates: Scaling digital business transformation initiatives can turn into an inscrutable jungle. Without a “navigator,” the risk of failure increases dramatically as the scope and pace of the digital business initiative expand.
Ortelius is one of the world’s first movers in dynamic DTO management, with deep and broad experience from guiding leading multinationals to a more digitized business and operational development process. Ortelius distinguishes herself by addressing the need early on and developed a 360-interaction platform, inorigo®, with a supporting methodology.
We pair the power of a centralized dynamic DTO with decentralized expert input and co-operation. By capturing a 360-view of an entire enterprise, we digitally represent people, processes, information and assets as they exist in the physical world.
Fully interacting with systems and people, our 360-interaction platform inorigo® captures your collective intelligence in real time, and places that information in precisely the right place in an information ecosystem. The same piece of information is then reused by others in different contexts – with full contextual translation – allowing for all stakeholders to simultaneously update their physical reality.
According to Gartner, the world’s leading research and advisory company, Digital Twins are in the Top 10 of strategic technology trends in 2019. Learn from Marc Kerremans, senior research director at Gartner, US, what a Digital Twin of an Organization (DTO) is, why you need one, and how Garner rates our DTO.
When, for instance, a product feature is altered, the change is immediately captured digitally and utilized by stakeholders across all locations, from sales to shipping, after-market services, finance, etc. You can even go beyond your own organization and connect to your extended value network, partners, suppliers and customers to receive the same intel.
Your collective intelligence is no longer just in real time, in context and in the hands of the right stakeholders – it can now also be strategically aligned. With inorigo® your digital twin helps you decide your ideal direction. Continuously evolving on that path, while aligning everyone with it, you are pulled efficiently towards your ideal future state.
1. What is a DTO?
“A digital twin of an organization (DTO) is a dynamic software model of any organization that relies on operational and/or other data to understand how an organization operationalizes its business model, connects with its current state, responds to changes, deploys resources and delivers exceptional customer value.” (Marc Kerremans, Market Guide for Digital Twin of an Organization Technologies).
2. Why do I need a DTO?
You need a DTO to capture, visualize and understand the complex context your organization operates in. It will support you to discover new solutions to challenges and uncover novel opportunities, which you can test first to avoid costly mistakes. In this way, you can be more precise when transforming your business into a more competitive and valued entity.
3. Which type of company can build a DTO?
Any company can utilize a DTO but the more complex context (e.g. new markets expansion, disruptive technology-assaults, expansive product portfolios, complex organization structure) the more benefits can be gained from a DTO.
The DTO enables organizations to manage and control their complexity, efficiently and effectively.
4. Who within the organization benefits most from a DTO?
Anyone who has an (indirect) stake in shareholder value, competitiveness, business transformation or needs to solve a complex business challenge will benefit from the capabilities of a DTO. But also, to those searching, on a daily basis, for information on people, processes, products & services, customers and suppliers the DTO provides insights.
In addition, the DTO acts as the glue between business and IT when it comes to transparency, data quality and prioritizing large projects.
5. Is this an IT project?
It is not an IT project to start with, but IT can get involved if the capability you are trying to visualize in the DTO must be fulfilled partly by an IT solution and/or requires importing or exporting of data.
Important to mention – it is a business-driven initiative and is not relying on programming skills to run or evolve once delivered.
6. Offers Ortelius a DTO tool or a platform?
Ortelius offers a DTO platform, which consist of different modules to be able to support an organization in continuous transformation, which also include a set of tactical tools for executing strategy better by aligning the strategic, tactical and operational layer.
7. How do I get started?
There are two entry points for building your DTO.
You can start small by focusing on one specific problem and then reuse and build upon that solution architecture. In this way, you slowly but steadily increase your capability to manage your complexity and extending your DTO
Or you decide to establish a corporate capability across your business and set up a system to support continuous business transformation. In this case, we recommend you appoint responsibility, accountability and dedicate a budget for a 2-3 years enlightening journey of improving as a whole.
A DTO project is usually initiated by an innovative and tech-savvy leader, who wants to be the best at orchestrating business transformation and controlling risk.
8. How long does it take to set up an Ortelius DTO platform?
Ortelius works in three-months project cycles. You can get the basic dimensions in place and establish a governance way of working within 6-9 months, – depending on the urgency and the commitment from the management team.
9. How much effort does it require from my organization?
There need to be commitment and ownership on executive and cross functional level, and a team should be appointed to drive the initiative.
There is an emphasis on “front-end loading” – in other words, a bit more attention and dedication in the beginning to properly capture, harmonize and safely retain the organization’s diverse knowledge, retained in the minds of people and different systems and databases.
Building a DTO is all about capturing the organization’s diverse knowledge and keeping it in a safe environment for future use. Different people will have to be involved in different projects depending on the scope and desired outcome. However, this is a one-time effort and investment, since the moment you created a knowledge block in the DTO, it can be reused for future solutions.
10. Does Ortelius’ DTO platform support continuous business transformation?
Yes. Building a DTO with Ortelius, combined with our seasoned business language and methodology, enables a full capability for continuous business transformation.
Consequently, the organization preserves and makes its knowledge shareable. This facilitates rapid learning, prototyping and decision-making to increase accuracy and reduce risk. The ability to align goals while remaining agile in the context of change, whether planned or imposed, is game changing. Read more here.
“Gartner recommends Ortelius”
The Digital Twin of an Organization is alive!
Learn from multiple industry-experts why connecting the thinking of the human mind and the intelligence in your digital systems is no longer a pie in the sky but a reality.