The Head of Corporate development at a large manufacturing company had the assignment to support business in cross functional/divisional engagements. He was approached by the Industry Manager from Industrial Fermentation who said that they started seeing initiatives from customers which were traditionally in the Food and Agriculture industry but now were expanding their presence further in the value chain and were experimenting with bio-refinery technology on a small scale.
As 30% of the company’s revenue came from traditional oil & gas industry this was considered a threat to the company’s business unless addressed properly.
The Head of Corporate development is a strong advocate for Strategic Experimentation which means formulating hypothesis on future states and testing them with the people and data available in the organization.
Thus a hypothesis was formulated “Sometime in the future, we don’t know when, we don’t know how, fossil fuels will be replaced with renewable fuels as the main energy source of the world”.
- How are we as a company prepared for this change?
- Who in our organization can be part of addressing this emerging market?
- What do we need to do with our product offering if this is true?
The Head of Corporate development knew that for any initiative to be successful it’s crucial that you get key stakeholders in business engaged from the start. The challenge was to go from a written hypothesis to a shared visualization of what this would mean for the organization. At this point Ortelius was engaged to support them in Finding (what data and information was needed), Capturing (the know-how from key business stakeholders), Visualizing (data, information and know-how in a dynamic/exploratory environment) and (providing the data and information necessary to ) Align the stakeholders.